Until a few years ago, influencer marketing was limited to
retail brands promoting their products via social media influencers. Numerous
companies of all sizes partnered up with influencers like Casey Neistat and
blogger Arielle Charnas, to develop their products.
But since these influencers have gained a notable audience
for themselves amounting to millions of followers and subscribers, the line of
distinction between influencer and brand has become less clear.
By collaborating with platforms like WhatsMode, these
influencers have begun to put out their own products for their audiences to
buy. These stores have enabled influencers to become brands in their name and create
a niche market made up of their fans and followers. Since their audience trusts
them and has a desire to support their favorite people, they are easily
attracted to the offerings they put out on the market.
An example would include micro-influencers like Trish Lindo who
has a following of 4.5 thousand on Instagram. Her deep engagement with her
audience has given her the chance to sell her product line on WhatsMode. Selling
clothing, jewelry and other accessories on WhatsMode has transformed Trish from
just an influencer into a brand of her own.
Another example would be of the ultra-popular Korean beauty
vlogger Pony Effect. With over 8 million followers combined from YouTube and
Instagram, she has made herself into a beauty brand.Her enthusiasm for makeup
gave her the opportunity to create an entire makeup line called PonysMakeup,
and sell it on WhatsMode. Her audience who is also interested in beauty and
makeup buy her products from WhatsMode
as a way of supporting her.
These are only two of the numerous examples of other
influencer brands available on WhatsMode. They are continuously growing, refining
their audience and coming up with products their audiences would like.And by
developing andselling their product lines on WhatsMode, these influencers are
becoming the new brands of the 21st century.
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