As YouTubers continue to transform into the new celebrities
and assert their influence over consumers and followers, some of the top names on
the platform have now created their own brands. From jewelry and accessories to
clothing, these YouTubers have designed their own products as a way of
connecting with their audience in a new way.
Some of the names include Zoella Beauty by Zoe Sugg, TRIXIN
by Shay Carl Butler and Marzia by Marzia Bisognin. They teamed up with
designers, vendors, and manufacturers to create and sell their custom designs.
WhatsMode is one of the platforms that has helped various
influencers to create and sell their product lines to a wide range of
audiences. WhatsMode
works with different kinds of influencers from various platforms to connect
them to their audience. Because WhatsMode is a social platform as much as it is
an e-commerce platform, the company is creating a community of influencers, and
ecosystem much like YouTube or Instagram. While the company currently hosts some 200 influencer stores, it is adding more and more
stores every month.
WhatsMode
has had success with their influencer brands and has sold many pieces from
their product lines in an eco-friendly way. Out of all their brands we are
mentioning the three most prominent ones that belong to YouTubers.
1. GLO by Chloe Couture
Cloe Feldman started as a YouTuber in 2014 as a lifestyle
vlogger and since has gained over 3.8 million subscribers on YouTube and 1
million followers on Instagram. Her love for fashion and design led her
audience to request custom merchandise that she designed. Currently, Cloe sells
her product line, GLO by Chloe Couture, on WhatsMode
including apparel, clothing patches, jewelry, and more.
2. BLUE by Adelaine Morin
Adelaine Morin began her career as a YouTuber in 2012 as a
fashion and beauty vlogger and has created a community of more than 2.4 million
subscribers on YouTube and approximately 823 thousand followers on Instagram. With
her friends, subscribers and family in mind, she created a product line called BLUE
by Adelaine Morin, which she sells on WhatsMode. Her product line includes
pajamas, jewelry, and other accessories.
3. PONY EFFECT by PONY Syndrome
Born Park Hye Min, Pony is a Korean beauty vlogger who
gained popularity in 2015 with her Asian themed makeup looks. In just three
years she has gained over 3.8 million subscribers on YouTube and more than 5
million followers on Instagram. Her interest in the beauty industry gave her
leverage to create her own makeup line. You can find many of her beauty
products from her PONY EFFECT makeup line on WhatsMode.
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