Since the advent of internet across the world, there has
been a growing trend of people taking their interests to the internet to share
it with other people. During the past two decades, many people have become the
new celebrities by using various platforms to create influence on different
audiences.
Blogospheres, YouTube, Instagram, Twitter, Snapchat,
Facebook and other platforms gave rise to a phenomenon that made a considerable
change in the market. Influencers on these platforms quickly gained popularity
in millions as more people found them relatable and entertaining. They became
the trendsetters of the millennial generation and transformed into the
century’s celebrities.
But that is not all, their following and loyalty
of their audience gave many influencers the right push to transform into brands
themselves. With requests from their viewers, these influencers developed their
own product lines to sell on platforms like WhatsMode.
Depending on the type of content they produced, influencers
from various came to WhatsMode to develop and sell products that their audience
would love. WhatsMode helped these influencers design, develop and sell their
products on their website.
For example, YouTuber Cloe Couture developed a product line
called GLO which includes clothing, jewelry, and other accessories. WhatsMode helped her make
her designs come to life and ready to be sold to her audience that resonates
with her sense of fashion and accessorizing.
Similarly, WhatsMode helped another YouTuber Adelaine Morin
developed her product line that was relevant to her content and audience
preferences. Her apparel line called BLUE includes pajamas, jewelry, and
swimwear that are available on WhatsMode for her audience to buy.
Primarily influencer brand marketing involves WhatsMode helping
influencers transforms themselves from just trendsetters into complete brands
in their name. Influencers like Maria Yuzhakova have their own product lines
available for their followers to purchase. The whole process from inception to
the final products advertised to audiences explains what influencer brand
marketing with WhatsMode is.
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