WhatsMode

Social media influencers like PewDiePie and Shane Dawson have become the new celebrities for millennials, attracting the attention of millions of followers and huge brands. In the past few years, these new celebrities have become trendsetters of popular culture and have made a significant change in the entertainment industry.

These influencers are now referred to as macro-influencers. Among these big-name, social-media celebrities are influencers with much smaller numbers but a highly engaged audience. These social media influencers are known as micro-influencers.

Who are micro-influencers?

Many people define micro influencers as social media personalities that have gained a following of 1,000-100,000 people on one main platform. But this qualification is subjective to whoever is defining the term. But for basic understanding, social media influencers with less than one million followers on any platform can come under the umbrella of micro-influencers.

But according to the opinion of various conventional and digital marketers, it is not the number of followers on social media which makes these micro-influencers influential. In fact, it is the level of engagement they have with their audience that allows these influencers to have such influence over them. Usually micro-influencers have specific niche audiences and have a deep connection with them.

Some examples of these micro influencers include Kyra Keli, who is a model and has a following of 84.8 thousand on Instagram. Her audience includes people who have an interest in fashion. Her engagement with her audience has given her the chance to curate her own store on WhatsMode, where she sells apparel, accessories, workout wear, and cosmetics.

Trish Lindo is another micro-influencer who has a small following of 4.5 thousand on Instagram, but her deep engagement with the audience who follows her for her lifestyle and fashion based content has given her the opportunity to have a daily conversation with them about what she is wearing. Because her followers love her style, and consistently want to know what she is wearing she has been able to open her store on WhatsMode, selling her favorite jewelry, dresses, handbags, and daily wear.

Basically, micro-influencers are advocates of their own brands who have a deeply engaged audience. And while they don’t boast a Kylie Jenner level influence, they have a meaningful connection with an audience who trusts their opinion and hence buy their products on WhatsMode to show their support for them.

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As YouTubers continue to transform into the new celebrities and assert their influence over consumers and followers, some of the top names on the platform have now created their own brands. From jewelry and accessories to clothing, these YouTubers have designed their own products as a way of connecting with their audience in a new way.

Some of the names include Zoella Beauty by Zoe Sugg, TRIXIN by Shay Carl Butler and Marzia by Marzia Bisognin. They teamed up with designers, vendors, and manufacturers to create and sell their custom designs.

WhatsMode is one of the platforms that has helped various influencers to create and sell their product lines to a wide range of audiences. WhatsMode works with different kinds of influencers from various platforms to connect them to their audience. Because WhatsMode is a social platform as much as it is an e-commerce platform, the company is creating a community of influencers, and ecosystem much like YouTube or Instagram. While the company currently hosts some 200 influencer stores, it is adding more and more stores every month.

WhatsMode has had success with their influencer brands and has sold many pieces from their product lines in an eco-friendly way. Out of all their brands we are mentioning the three most prominent ones that belong to YouTubers.

1. GLO by Chloe Couture

Cloe Feldman started as a YouTuber in 2014 as a lifestyle vlogger and since has gained over 3.8 million subscribers on YouTube and 1 million followers on Instagram. Her love for fashion and design led her audience to request custom merchandise that she designed. Currently, Cloe sells her product line, GLO by Chloe Couture, on WhatsMode including apparel, clothing patches, jewelry, and more.

2. BLUE by Adelaine Morin

Adelaine Morin began her career as a YouTuber in 2012 as a fashion and beauty vlogger and has created a community of more than 2.4 million subscribers on YouTube and approximately 823 thousand followers on Instagram. With her friends, subscribers and family in mind, she created a product line called BLUE by Adelaine Morin, which she sells on WhatsMode. Her product line includes pajamas, jewelry, and other accessories.

3. PONY EFFECT by PONY Syndrome

Born Park Hye Min, Pony is a Korean beauty vlogger who gained popularity in 2015 with her Asian themed makeup looks. In just three years she has gained over 3.8 million subscribers on YouTube and more than 5 million followers on Instagram. Her interest in the beauty industry gave her leverage to create her own makeup line. You can find many of her beauty products from her PONY EFFECT makeup line on WhatsMode.

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Instagram is one the most popular and influential social media platform for influencers to create massive value for their brands. With more than 800 million active users, influencers have an excellent opportunity to drive sales and promote their brands to a broad audience.

Instagram is one of the most effective ways to increase brand activity and generate brand value. In fact, various Instagram users have made themselves into influencers by having a large audience who like their content.

For example, model Meagan Lee has gained over 35,000 followers for her glamour shots and fashion based photos. This vast audience enabled her to sell her line of clothing and accessories on WhatsMode.

According to Influence Central, followers of Instagram influencers have ranked the platform number sixth most effective platforms, with more than 5 percent of them immediately taking action after seeing a promotional post.

This phenomenon has transformed Instagram influencers into independent brands of their own. And now followers and consumers come to them, instead of them trying to reach out to their audience. For example, Yasmeena, a hijabi Instagram influencer, has more than 117 thousand followers and has ventured into selling her line of modest clothing and accessories on WhatsMode.

But how do these Instagram influencers market their brands and promote their products to their customers with WhatsMode?

The answer lies in the fact that most of the Instagram influencers who work with WhatsMode are famous for their take on fashion and accessorizing. Their style attracts followers and influences them to request products that would help them replicate their unique style.

These influencers come to WhatsMode and collaborate to sell custom designed products that their followers would like. WhatsMode helps them develop the products and find vendors and manufacturers to produce them. In the end, the products are ready to be sold on their website. The influencers then take to their social media to promote their product lines to generate sales.

This way WhatsMode not only helps these influencers become their brands but also their followers have a place to support their favorite people and buy something they created.

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As influencerswith audiences of all sizes and types flocked to platforms like WhatsMode in hoards to develop, promote and sell their products; it is fair to say that the year 2017 was the year of influencer brand marketing.

Growing from just mainstream macro-influencers to micro-influencers on social media platforms, influencer marketing on WhatsMode has created a new place in influencer brand marketing strategies.

You can expect this trend to keep growing as more brands look to find new ways to increase their audience through social media influencers. WhatsMode suggests the following trends emerge in 2018:

1. Influencer Brands Following Guidelines

During the early days of influencer marketing, not every influencer brand was open about details of their offerings. But authorities put forward strict guidelines which clarified what influencers brands have to follow when they develop their own offerings on WhatsMode. In 2018 you can expect to see influencers like Pony Effect to be more transparent about their brand offerings.

2. Influencer Brands will cover Influencers from many Social Media Platforms

In the past few years, we saw mainly YouTubers, Instagram influencers and few bloggers transform into influencer brands. But with new influencers becoming famous on platforms like Periscope, Twitch, new Vine and, Meetupwill increase the number of influencer brands on WhatsMode.

3. Influencer Brands will become Ambassadors of their own Brands

Previously influencers like Michele Phan were ambassadors for other brands like Lancôme. But in 2018 influencer brands like Meagan Lee will become ambassadors for their own brands as they develop more products for their lines on WhatsMode.

4. Rise of Micro-Influencers

While macro-influencers like Cloe Couture have been the main influencer brands on WhatsMode, this year micro-influencers like Trish Lindo will also start developing themselves into brands. These influencers usually have a smaller following but have higher levels of engagement, creating more trusting relationships with their audience, leading to more sales. These are only a handful of the trends that are set to prevail in 2018 regarding influencer brand marketing. But all in all, this type of marketing with WhatsMode is becoming more popular and trusted among many influencers.

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With the rise of social media influencers, it has become quite clear that this form of marketing is not a fad. Partnering with WhatsMode is different because it’s not just about these influencers working with other companies to promote their brands and products, it’s about influencers creating their own brands and using their influence to market and promote their own products.

Influencers who sell their product lines on WhatsMode utilize social PR by asking their audience what kinds of products they would like to see in their collections. For example, Chloe Couture, a vlogger on YouTube, uses WhatsMode to offer her community different products from her clothing line, GLO. Because of the close connection her 3Million+ fans have with her they are motivated to purchase her products.

Another example of this is Ayesha Perry Iqbal, who is a plus size model and Instagram Influencer. Ayesha has been able to create a unique and honest relationship with her audience who follow her for her messages about body positivity, and tips about plus fashion, and beauty. Plus size women who are looking for fashion choices look at Ayesha’s WhatsMode store as a destination to find apparel they know will fit and look great on their bodies, like it does on hers.

Influencers are having an impact on their audiencesin such a way that the fans come to them directly with requests for products they are willing to buy. This feedback from fans really informs what influencers decide to put in their future collections. WhatsMode makes the process to fulfill these requests easy and seamless, offering Influencers and their followers fashionable, quality products at affordable prices.

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