With the rise of social media influencers, it has become
quite clear that this form of marketing is not a fad. Partnering with WhatsMode
is different because it’s not just about these influencers working with other companies
to promote their brands and products, it’s about influencers creating their own
brands and using their influence to market and promote their own products.
Influencers who sell their product lines on WhatsMode utilize
social PR by asking their audience what kinds of products they would like to see
in their collections. For example, Chloe Couture, a vlogger on YouTube, uses WhatsMode to offer
her community different products from her clothing line, GLO. Because of the close
connection her 3Million+ fans have with her they are motivated to purchase her products.
Another example of this is Ayesha Perry Iqbal, who is a plus
size model and Instagram Influencer. Ayesha has been able to create a unique
and honest relationship with her audience who follow her for her messages about
body positivity, and tips about plus fashion, and beauty. Plus size women who
are looking for fashion choices look at Ayesha’s WhatsMode store as a
destination to find apparel they know will fit and look great on their bodies,
like it does on hers.
Influencers are having an impact on their audiencesin such a
way that the fans come to them directly with requests for products they are
willing to buy. This feedback from fans really informs what influencers decide
to put in their future collections. WhatsMode
makes the process to fulfill these requests easy and seamless, offering
Influencers and their followers fashionable, quality products at affordable prices.
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